Great Addition to PPC

By Robert Cyr

If you are reading this blog post I would be willing to bet that you are in the process of buying wholesale merchandise or have been buying wholesale merchandise online for some time now. Why would I make this statement? To prove a point...and the point is that blogging is a great way to drive traffic to you E-commerce website or ebay auctions.

Large and small internet retailers are realizing that well written, content rich blogs are a great addition to PPC (Pay Per Click) advertising campaigns. What is a Blog? The term blog is short for weblog which is simply a data-base driven website where an author can publish posts about any topic imaginable. Each blog post is date stamped and categorized by the blog author. When a web surfer stumbles upon a blog he can then choose from a variety of blog posts by simply clicking a category. The Blog's database then loads topic after topic into the web visitors browser.

Search engines love keyword rich content, therefore blogs tend to be indexed and served up in the form of organic search results in a higher ranking than the traditional "static website".

One of the best ways to be successful is simply to emulate those that are successful...right? Some major retailers, like walmart (Walmarts Blog) have realized that blogging is a great way to connect with people and drive traffic. A Blog will keep readers connected to your website through the use of an RSS feed. We have all noticed that little, often orange, button marked, "RSS". Web visitors can click on that link and have content (from that particular website) delivered through a Reader or directly to an email address. That "Opt In" visitor will receive updated content as the blog publisher writes it.

"How would a blog I write send traffic to my website?"

I am glad you asked...

Lets assume you have an E-commerce website where you are selling electronics...maybe MP3 players and cell phones. You could blog about several different topics, like:

• Product reviews
• Product features
• Upcoming new models
• Information about downloading music or ring tones
• Detailed user instructions
• Your opinions
• Current product news like "Cell phone usage while driving a car"

All of your blog posts could offer a link back to your E-commerce website; remember blog readers who find value in your blog will visit your website on a regular basis. Blogging will work for any type of tangible product or even a service.

When you are surfing then net pay close attention to the website that you visit...I think you will be surprised at the number of "savvy" Internet marketers who are using the power of blogging to drive targeted web traffic. Many websites today will have a link to their own blog. Spend some time investigating blog marketing and I think you will realize that blogging may just be the most economical way for you to drive traffic to your Ebiz!

You can start a blog for free and drive traffic to your website or ebay auctions:


Blogger - Setting up a Blogger account takes three easy steps. Create an account, name your blog, and choose a template. There is no charge for this service-

Wordpress.com - You will be blogging in minutes with a free Wordpress.com hosted blog. Wordpress is probably the most popular blogging platform today-

This post brought to you by:

The Closeout Industry - A wealth of information centered around wholesale closeout merchandise. Author and consultant, Robert Cyr has educated thousands of entrepreneurs offering advice relating to sourcing name brand merchandise far below wholesale pricing.