Get Friendly With Retail Packaging
By Robert Cyr
Lets get a "little friendly" with some wholesale terms today! I want to talk specifically about retail merchandise packaging. Manufacturers spend a great deal of money when it comes to item packaging with both the retailer and consumer in mind. Packaging must offer the retailer an easy way to display inventory and the purchaser wants to be able to view an item before a decision is made to purchase. If you have specific questions relating to how an item is packaged make sure you ask the wholesale company or distributor before you buy. Wholesale companies use industry jargon when describing retail ready merchandise:
Blister Carded: A type of product packaging with a clear plastic semi-rigid plastic shell and a hard cardboard backing. Displays products clearly to the consumer but still provides the security of a theft resistant package.
Window Boxed: Cardboard box with at least one side protected by a clear plastic "Window" which allows the consumer to view contents. Used heavily in the retail toy industry.
Clam Shell: Retail packaging designed to open and close by a hinge along one edge. Clear plastic protective packaging also allows purchaser to view all sides of an item prior to purchase.
Display Boxed: A box specifically designed to be placed on a shelf or retail counter. Display boxes will usually offer product information including merchandising graphics designed to "entice" the consumer into a purchase.
Poly Bagged: Refers to an item placed in a polyethylene or polypropylene plastic bag which allows for merchandise protection and consumer inspection. Often used with a colorful or informative Header Card.
Header Card: Cardboard folded card usually attached to the top of a clear poly bag in which the item is held. Offers the consumer an easy way to view merchandise contents.
Skin Packaging: Product is covered by a closely fitting transparent film on one side and paperboard on the other. During sealing process a vacuum is used to draw the heated film around the product and bond it to the board.
Insert Card: Printed merchandising and information card used in conjunction with clamshell or other packaging.
This post brought to you by:
The Closeout Industry - A wealth of information centered around wholesale closeout merchandise. Author and consultant,
Robert Cyr has educated thousands of entrepreneurs offering advice relating to sourcing name
brand merchandise far below wholesale pricing.
Lets get a "little friendly" with some wholesale terms today! I want to talk specifically about retail merchandise packaging. Manufacturers spend a great deal of money when it comes to item packaging with both the retailer and consumer in mind. Packaging must offer the retailer an easy way to display inventory and the purchaser wants to be able to view an item before a decision is made to purchase. If you have specific questions relating to how an item is packaged make sure you ask the wholesale company or distributor before you buy. Wholesale companies use industry jargon when describing retail ready merchandise:
Blister Carded: A type of product packaging with a clear plastic semi-rigid plastic shell and a hard cardboard backing. Displays products clearly to the consumer but still provides the security of a theft resistant package.
Window Boxed: Cardboard box with at least one side protected by a clear plastic "Window" which allows the consumer to view contents. Used heavily in the retail toy industry.
Clam Shell: Retail packaging designed to open and close by a hinge along one edge. Clear plastic protective packaging also allows purchaser to view all sides of an item prior to purchase.
Display Boxed: A box specifically designed to be placed on a shelf or retail counter. Display boxes will usually offer product information including merchandising graphics designed to "entice" the consumer into a purchase.
Poly Bagged: Refers to an item placed in a polyethylene or polypropylene plastic bag which allows for merchandise protection and consumer inspection. Often used with a colorful or informative Header Card.
Header Card: Cardboard folded card usually attached to the top of a clear poly bag in which the item is held. Offers the consumer an easy way to view merchandise contents.
Skin Packaging: Product is covered by a closely fitting transparent film on one side and paperboard on the other. During sealing process a vacuum is used to draw the heated film around the product and bond it to the board.
Insert Card: Printed merchandising and information card used in conjunction with clamshell or other packaging.
This post brought to you by:
The Closeout Industry - A wealth of information centered around wholesale closeout merchandise. Author and consultant,
Robert Cyr has educated thousands of entrepreneurs offering advice relating to sourcing name
brand merchandise far below wholesale pricing.
posted by WholesaleEZ BLOG at
1:11 PM
0 Comments:
Post a Comment
<< Home