Impulse Items Create Huge Profits

Retail store owners can benefit tremendously from selling impulse items. An impulse item is defined as a product that is purchased without thought or planning. We have all noticed, while waiting in line at the grocery store, the myriad of products displayed from hardware items to lighters, key chains and candy. To pass the time in the checkout line customers or “your captive audience” will purchase impulse items automatically. If you are not selling impulse items, you are missing out on a category that can really add on to your average sale transaction. If you do not already know it, the items placed in the front of your store should be merchandised with your most profitable inventory. Consumers will likely purchase with little or no thought when they visit your register. Usually impulse items like gadgets or novelties will become items that have a higher profit potential especially if the item is a “must have” due to its appeal or uniqueness factor. Impulse items do not have to relate to the balance of your store, for example if you are a clothing outlet you could merchandise complimentary items like jewelry, sunglasses or makeup at the front registers. It would not be out of place to offer gadgets, novelties or small gift items to your customers in line, in fact some shoppers, due to “guilt” from shopping, will actually pickup an item for a spouse or Jr. if readily available at checkout. I encourage all retailers to be bold when thinking about impulse items. The most unique and clever items tend to be the best sellers often selling out very quickly. A “unique” item or novelty usually commands a higher profit as “thought” is not a part of the equation when your customer grabs this type of item. When I offer consulting with my retail clients about merchandising store inventory and impulse items I ask that they themselves become very observant of any stores they might visit when shopping. Take note of the types of impulse items sold at your local grocery, clothing or even convenience stores. If something looks intriguing while in line at the register hold it up to the clerk and say something like, “Wow, this is really cool… do you sell many of these?”. I would be willing to bet the answer will surprise you. Make sure you profit from selling impulse items. Visit different wholesalers listed here at WholesaleEz and establish your wholesale sources for impulse merchandise.