Search Engine Optimization and the Bots

It’s an ominous sounding term that might even scare the uninformed wholesaler off completely. Search Engine Optimization or SEO as it’s more commonly referred to, is the process where everyone with anything they want someone to see on the Internet jockeys for position. For business, and in particular wholesalers, it’s a lot like a group of people bumping up against each other to get the to the front of the line.
But the concepts behind SEO as they pertain to the written word that appears online in advertisements and websites is not as formidable or imposing as some people may think.
The whole idea is about a pretty easy concept called page ranking and that’s simply the method the big search engines like Google use to determine how close to the top of a page someone’s website appears. Of course, the better the SEO ranking the higher up on the page and the more people will see the good or service the web site is trying to sell, so the whole idea is about how to get the site high up on the list.
Here’s it’s important to know that the ‘bots’ as they’re called scan a page from left to right—top to bottom looking for certain words and phrases that people might be searching for. These bots work for search engines like Google and they’re a lot like little elves that work behind the scenes to categorize the things we see on the Internet.
So it becomes important for the savvy wholesaler to know exactly what kinds of words or phrases people type into these engines to find what they want. If their business sells wholesale rugs, it’s a good idea for the first paragraph of the content on the site to use a word or phrase that the owners of the business think will direct people to the site and tell these bots where to place it and how high on the page based, partially, on the number of times the word or phrase is used.