Finding a Wholesale Supplier who offers more than just Low Pricing

There are many factors that translate to a successful retail business. If you are just starting out or have been in business for a couple of years you know that among the most important aspects of retailing involves finding and securing merchandise suppliers. A strong supplier or “wholesaler” can make or break your bottom line. If you do not have products to sell how long can you stay in business? If you are not selling merchandise at a reasonable retail price how will you build ongoing clientèle?
I believe retail entrepreneurs primarily focus on pricing when looking for a new wholesale company to buy from. This should be the first conditional decision to make when researching a new supplier, but your investigation should not stop at pricing.
Pricing- Two factors here; small quantity and large volume pricing. Does this particular wholesaler have actual wholesale pricing which will allow my business to purchase at a reasonable price and after shipping will I be able to make a profit? Are the minimum quantities required feasible to my business? and does this wholesaler offer quantity breaks for larger volume purchasing (one item in large quantities)?
Selection- There is nothing wrong with a supplier specializing in two or three different products, however a large selection of merchandise will offer your clientèle the best variety
Terms- Does the company offer credit terms and what are they?
Freight- What are the shipping and/or freight terms of the potential new wholesaler? Do they offer free shipping if you spend a certain amount? Are shipping charges “tiered” meaning purchases of $100-$499 10% freight; $500 -$999 15% freight?
Refund/Exchange Policy – Are you able to return merchandise and if so, under what circumstances?
Customer Service – How well are you treated when you call to inquire of send and email?
Experience/Longevity- How long has this wholesaler been in business? A fair number of years will tell you they are establishing long term business relationships with their accounts.
A good Wholesaler will offer the best of all points above. I would venture to say that as a business owner you would go the extra mile for your customers. Remember, you are a customer when you pick up the phone or place an Internet order from your wholesale supplier. If the wholesale company you are buying from does not offer excellent pricing, terms and customer service..it might be time to look for another company to buy from.